Position Title: Senior Manager, Digital Marketing
Location: Hoboken, NJ or South Deerfield, MA
Reports to: Vice President, Marketing #li-bb1
The Digital Marketing Team is an integral part of Newell Brands Home Fragrance Business Unit. It is focused on acquiring and retaining consumers online across our distribution channels (Direct to Consumer, Retail.com, and Amazon) using media strategy and tactical execution to deliver for our iconic portfolio of brands. We consider the consumer first and their shopping journey online & offline with seamless delivery and execution.
As Senior Manager, Digital Marketing you will be leading digital activation from concept to execution for a key vertical/division. This is a unique opportunity to understand and develop the digital landscape across Ecommerce channels and marketing tactics. You will be responsible for strategy behind paid media campaigns across DTC, Amazon & Retail.com. You will seek brand priorities and initiatives to translate into targeting and content online. Additionally, you will be versed in sales data to incorporate priority into your plans.
Specific responsibilities will include but are not limited to:
Oversee the marketing campaign planning process and strategy development in accordance with overall brand and ecommerce growth plans. Involves:
Manage and build a team of digital marketing professionals to execute and optimize campaigns and achieve clear objectives
Develop digital marketing assets translating core brand messages to commercial and engaging online formats
Drive and meet campaign objectives of new consumer acquisition, revenue, ROAS and engagement
Manage budgets in accordance with P&L goals
Lead agency relationships including briefing process, media planning and negotiations
Establish close working relationship with primary media partners (Amazon, Roundel, WMG) to drive growth
Perform data analysis to understand sales attribution across different channels and optimize the media mix to grow sales
Identify opportunities and provide recommendations to key stakeholders on driving incremental growth
The successful candidate will be a proven business leader with significant experience in a global company. The person must have an established track record as a leader of Digital Marketing or similar role. The candidate must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution and analysis. The candidate must be comfortable working in a matrix, must lead decisively, have a “no-compromise” approach to delivery, confront adversity constructively and possess a leadership style that engenders followership.
8+ years of digital marketing and/or Ecommerce work experience
BS/BA or University degree in Business or similar field, MBA a plus
Experience handling large media budget to drive demand creation process and campaigns
Proven success in leading a team to develop a comprehensive digital marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
Strong business acumen and analytical skills. Knows how to develop key performance indicators to assess marketing investment that leads to conversion
Strong decision-making skills and an understanding of where projects fit into overall Company and category strategies
Ability to operate independently and bring ideas and solutions to issues raised
Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
Experience working with Digital Marketing agencies and vendors
Experience with analytics tools (i.e. Google Analytics, Adobe Analytics or similar) and familiarity with common marketing technologies
Experience with Amazon Advertising a plus
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.